Alert on AI fake influencers selling supplements and cloths


Channel: Good Morning America
Uploaded by Good Morning America on 20260723
Categories: Entertainment
Tags: Ai, abc news, artifical intelligence, consumer fraud, dietary supplements, gma, marketing, online scams, p_cmsid=2494279, p_vid=news-135012797, scams, slop, supplements, weight loss, wellness scams
ABC News' Chief Investigative Correspondent Aaron Katersky reports on the AI generated ads allegedly promising miracle cures, using fake doctors and wellness influencers. SUBSCRIBE to GMA: https://youtube.com/@GMA?si=ka34lqdEy8NRwJtT SIGN UP to get the daily GMA Wake-Up Newsletter: https://tinyurl.com/yc34mz6t To read the full

Overview of the Video

This news segment from Good Morning America reports on an investigation by The New York Times regarding the rise of AI-generated fake influencers, doctors, and business owners selling dietary supplements and apparel on social media [00:00].

Key Topics and Content Breakdown

AI-Generated Supplemen

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ts and Miracle Claims:

The internet is flooded with posts created by artificial intelligence featuring fake wellness experts and doctors pitching health supplements [00:00].

These posts exploit impulse purchases by advertising unrealistic or potentially dangerous health claims and "miracle outcomes" [00:12].

Real-Wor

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ld Impact on Consumers:

Pamela Wro, a woman from Wisconsin suffering from an autoimmune disease, saw an ad for moringa pills claiming to be a natural solution [00:36].

After taking the product for months without seeing benefits, she received a notice that the product was voluntarily recalled due to potential Salmonel

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la contamination [00:57]. Although she did not show Salmonella symptoms, she experienced other health issues [01:11]. The reporting team reached out to the company behind the pills but received no response [01:19].

Fabricated Business Backstories and Products:

Companies are utilizing AI to craft fake origin stories t

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o capitalize on customer goodwill or health desperation, charging premium prices for low-quality products imported from overseas [01:28].

For example, online ads promoted a craftsman named "Walter" who claimed to have been handmaking flat caps and newsboy caps since 1973 [01:43]. The investigation revealed that "Walt

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er"—along with identical profiles named "Henry" and "George" on other sites—were entirely AI-generated figures linked to overseas mass-manufactured goods [01:53].

Expert Advice and Conclusion:

Journalists and experts emphasize that it has become extremely difficult for everyday consumers to distinguish between authen

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tic businesses and AI-generated scams [02:02].

Consumers are strongly advised to approach social media ads with skepticism, particularly those promising extraordinary health benefits or relying on emotional backstories [02:21].

Alert on AI fake influencers selling supplements and cloths

Good Morning America · 43K vie

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Viewer Discussion & Comments

@tearsinrain11
AI and influencers... What a combination, even a new born Gugu gaga baby can tell it's fake.
@jolyfrye1871
Diet 🍅🫝 and exercise, folks.🦿💪