The YouTube video "BMW M Magazine - How we design icons - Episode 1 Sketch" (length 1:31) provides an insight into the design philosophy of BMW M vehicles, specifically focusing on the M5. The video features Seungmo Lim, an Exterior Designer for the BMW M5.
According to the video, the design process for BMW M is deeply emotional and performance-driven. Every design feature serves a specific function. The designer explains that the process begins with abstract sketches that guide the overall design, with surfaces heavily influenced by aerodynamic performance, all while keeping the car beautiful and exclusive.
The design philosophy can be summarized as:
Goal: Achieve a harmony between performance and aesthetics.
Methodology: The design is influenced by the "story" behind the car, which includes sensory details like sound and the smell of burning tires.
Goal of Design: To create something that fits the "story" and ultimately acts like a gift for the recipient, bringing "pure pleasure."
The video is available at: https://www.youtube.com/watch?v=RQpzR2e_cHA
BMW M Magazine - How we design icons - Episode 1 Sketch.
BMW M · 134K views
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