Don Broco - Technology


Channel: Don Broco
Uploaded by Don Broco on 20170723
Categories: Music
Tags: Don, Broco, Technology, Sharptone, Records, Rock
Follow DON BROCO: Http://www.donbroco.com Http://www.instagram.com/donbroco Http://www.twitter.com/donbroco Http://www.facebook.com/donbroco Don’t talk about money Cause’ money talks Don't take a picture hourly I seen em all I’ll be your friend I’ll help you out I’ll be your friend but I cant stand you now

The YouTube video titled "Don Broco - Technology" is an official music video by the British rock band Don Broco [https://www.youtube.com/watch?v=GzuSruxHL2g].

Music and Performance

The Song: "Technology" is an upbeat, energetic alternative rock track with heavy guitar riffs, catchy hooks, and

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dynamic vocals.

The Band: Throughout the video, the band members (lead vocalist Rob Damiani, guitarist Simon Delaney, bassist Tom Doyle, and drummer Matt Donnelly) are shown performing live on a dark stage with atmospheric blue and purple lighting [00:09], [00:10], [00:12], [00:23].

Visual C

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oncept and Narrative

Smartphone Interface: The entire video is framed through the perspective of a smartphone screen displaying a social media/feed interface (resembling Instagram) [00:01]. A user is constantly scrolling through posts, stories, news headlines, quizzes, and live streams while

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the music plays [00:04], [00:05], [00:06].

Satire on Social Media Culture: The phone screen highlights the absurdity of modern digital life and internet scrolling habits. It features humorous, bizarre, and chaotic content, including trending articles, clickbait quizzes ("Will you die alone?"

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[00:04], "Does God hate you?" [13:32]), cute animal videos [00:05], [00:45], and extreme internet stunts [00:51].

Alien Invasion Subplot: Amidst the social media scrolling, a bizarre sci-fi storyline unfolds. A giant green UFO appears in the sky above a town [00:35], [01:02], causing panic am

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ong citizens [01:02], alien creatures appearing on the streets [01:10], and explosions [02:12]. Despite a literal alien invasion happening around them, people on the phone feed continue to post mundane updates, argue over whether the invasion is fake news [01:07], or completely ignore the cha

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os.

Conclusion

The video ends with the smartphone battery dying on a bloodied hand [03:33], leaving the towering cowboy character standing triumphantly in a desolate landscape under the sun [03:36].

[https://www.youtube.com/watch?v=GzuSruxHL2g]

Don Broco - Technology

DonBrocoVEVO · 1.9M views

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Viewer Discussion & Comments

@Subliminal-b5s
i can't stop looking at the phone and not the surroundings which is the message of the song
@Actuallyadogperson
I love how utterly bonkers the videos for these new songs are
@nickay_tpwk
THAT DAMN COWBOY GUY KEEPS COMING BACK
@SimonMetin
How can this person get signal in space, but I get nothing in the centre of bloody London?
@nickay_tpwk
HOLY SHIT I WAS NOT READY
@syko.uk.
The breakdown at the end of this is completely unnecessary, but I love it.
@MeggzxD
The album is going to be SO FUCKING GOOD
@joeyg9177
still amazing in April 2026!!
@hondansx1000
kudos to the bass player for getting one gnarly bass tone
@jessg2025
Matt has such a fucking good voice
@youknowhuwitis
Ironic as we're all watching this on our phones.
@jujulovepatate
OMG GUYS IM REALLY REALLY EXCITED FOR YOUR NEXT ALBUM
@ruicarneiro1640
Priorities had the rock, Automatic had the funk, this new songs have the THALL.
@louieschultz7852
Most underrated band ever. Wish they would get more airplay in CANADA!!!!
@jgothen
Will they ever release a "meh" song? I don't think so. Every song they release is fucking amazing.